Frames in politics are not neutral; they reflect an underlying value system.  -Charles Fillmore

Have you heard of framing before?  If you haven’t yet, it is worth spending some time learning about it.  Framing is a more effective way to communicate with conservatives, when facts and figures do not work.  Check out the resources below for more information, and watch our events calendar for upcoming framing trainings.     

Visit George Lakoff’s website for more information on framing and a listing of his books he has published on this topic. 

Connections Lab offers online and in person training on framing.  Click on their logo to the left for more information. 

Framing is the art and science of crafting your message so people figure out that the already agree with you.  -Steve Bucher